Tide accounts save business owners time and money. Our aim was to place members at the heart of their new website.
We worked with Tide across three core phases. Starting with discovery, through to the UX and design of a unique component library. The aim was to create a banking site like no other, beautiful and informative, standing apart from its competitors.
Through UX and Design sprints we crafted unique user journeys that would define a clear and seamless site experience for Tide's key audience types.
We created a unique library of over 60 design components, each one carrying out a specific role within the experience. Future proofing the site for iteration and growth.