Polkadot Sub0 is where Web3 innovators come together. In 2023 the event was held in Lisbon, and was bigger than ever.
We worked with Polkadot’s internal team to create an event identity fit for the global stage on which it was held. An event that encouraged collaboration and thought leadership using a unique human focused design treatment to connect all who attended, virtually and in person.
Bringing tech to life
It was important that the focus was firmly on the tech. To ensure this we grounded the design treatment in an ‘ascii’ code base motion pattern, which animated across all materials.
Messaging from the event spoke to the target audience, building excitement and inspiring to collaborate within the Polkadot framework.