Tide accounts save business owners time and money. Our aim was to place members at the heart of their new website.
We worked with Tide across three core phases. Starting with discovery, through to the UX and design of a unique component library. The aim was to create a banking site like no other, beautiful and informative, standing apart from its competitors.
User driven
Through UX and Design sprints we crafted unique user journeys that would define a clear and seamless site experience for Tide's key audience types.
Design system
We created a unique library of over 60 design components, each one carrying out a specific role within the experience. Future proofing the site for iteration and growth.
The result was a clear, informative site design that also felt very human. Making users think and feel, through an array of animations and micro interactions.
We brought Tide's digital first brand to life with consistency and engagement, to create a wow factor and cut through in the sector.
