Sidekick help people manage their health through dietary and mindfulness habits. They wanted to bring clarity to their app experience.
From implementing new features, to defining a tighter Tov. There was a need to establish a design system and working practises that would set Sidekick off on the right path for the future.
Simplifying the experience
A future proofed structure & design system aligned disparate global teams.
Speaking to users
A clearer messaging hierarchy and UI style engaged users, and exciting new features brought clarity to a confused user experience.
