The new nShift website brought their brand world to life and clearly conveyed the service offering of four newly merged companies, in a unique way.
A company that delivers a billion shipments to 190 countries each year has several complex user journeys. We knew it was vital that we created a website that felt engaging, dynamic, but most importantly simple to digest. Our client was delighted with the outcome.
Digital-first identity
The digital-first brand identity we created for nShift moved seamlessly into their new online presence, creating a wow factor and standout in the market.
UX approach
We created a new site and navigation structure that perfectly carried users through each tailored journey.
The design came together in a bespoke library of unique components, each doing an individual job in the experience. From productisation to company news, there were over 50 in total.
Our pattern library ensured consistency across the board, and brought the website to life through an array of micro interactions and animations.
