MWI educate towards a smarter method of user analysis through their SaaS product. Their brand identity brought clarity and focus to a complex service offering.
The emphasis here was on creating an identity that landed Intent's unique approach to personalisation. Conveying the value their approach uncovers across all platforms and media.
Made With Intent’s focus is on challenging the rigid, outdated way that e-commerce strategy is approached. The brand we created reflects that pioneering value by using unusual design combinations in harmony,
As MWI’s approach is focussed on the simplification of data, we had to ensure that this brand oozed simplicity. To do this we used plenty of clean space and a largely monotone colour palette.