The Reward brand identity was created to reflect the cutting edge nature of its industry leading, insights driven product.
Brought in by brand strategy partners Rarefied, together we produced a compelling, fresh identity that would fit their newly positioned brand articulation. The new identity came to life through core branded materials such as a brand playbook, layouts for marketing collateral, business cards, and a new digital presence with streamlined UX. We also updated the office space, bringing the brand to life for employees and clients alike.
A white labelled product, in the form of a centralised 'Reward' app and marketing structure which allows major banks to incentivise their accounts and engage consumers.
The core brand style visually intertwined data and people with an energetic colour palette. This gave it a cutting edge feel, positioning Reward as a leading service.