The Reward brand identity was created to reflect the cutting edge nature of its industry leading, insights driven product.
Brought in by brand strategy partners Rarefied, together we produced a compelling, fresh identity that would fit their newly positioned brand articulation. The new identity came to life through core branded materials such as a brand playbook, layouts for marketing collateral, business cards, and a new digital presence with streamlined UX. We also updated the office space, bringing the brand to life for employees and clients alike.
The product
A white labelled product, in the form of a centralised 'Reward' app and marketing structure which allows major banks to incentivise their accounts and engage consumers.
Cutting edge
The core brand style visually intertwined data and people with an energetic colour palette. This gave it a cutting edge feel, positioning Reward as a leading service.
For Reward it was vital that their product stood out as unique in a congested financial market, so we focused on a bold, striking style.
The photography style focused on the consumer market and the insights of human activity, trends and aspirations. Every shot was viewed through a unique viewport creating eye catching, close crop, dynamic shapes and perspectives.
Focusing on the capturing of insights the new brand housed bold typography in a structured grid allowing each letter/number to represent an insight. A tailored icon set enhanced the data driven messaging in an engaging way tailored to digital.
