AXA IM provides a unique approach to investing in ETFs. This global marketing campaign needed to highlight that their products can be a catalyst for change within investors portfolios.
We’ve been listening. AXA’s new ETF range is built with you in mind, tailored to your needs. Diversifying with our ETFs can make a world of difference to your portfolio.
Consistently impactful
Visually very different to competitors, the campaign created huge intrigue to draw people in to read deeper messaging.
Personal, progressive & proactive
Unlike the wider sector, our messaging addressed investors directly using a human tone.
The campaign centred around delivering a better experience to investors. Listening to their needs, and truly doing things differently. A more human approach that makes a difference to the investing experience.
