MotionBrand strategyVision + valuesBrand identityUX + UI DigitalCampaigns

Swan Retail

Retail that flows.

ClientSwan Retail

SectorSaaS Retail

ProjectBrand Idenity, Brand Strategy, Design System, TOV

A new brand, messaging, and design system for Swan Retail. Conveying the value in their ecommerce and payments solution which enables best-in-class retail experiences – whether that’s customer facing or behind the scenes.

Brand role

Swan helps build connected retail businesses

Logo

Designed to be highly scalable for app icons and social media profile pictures. It’s universal and instantly identifiable.

Visual language

The hero of our graphic language is the flow device – a system of dynamic shapes that visually express Retail that flows. We use the device across all channels.

Art direction

Confident, clear, and flexible. Visual treatments are used to bring focus and energy to imagery.

For retailers managing disconnected retail systems, Swan is a central solution that enables best-in-class retail experiences.

SPECIAL THANKS.

“Full of smart strategic thinking, Wreel have become a real extension of our team and consistently bring fresh ideas and energy."

Working with the team at Wreel over the past 6 months has been an absolute pleasure.

Carl RedgroveBrand Design
Gareth WallBrand Design
Nicola ThompsonBrand Design
Kieron WeedonStrategy
Joseph HutchinsonCopy
James Shih-GillenUI Design
Katie ClarkeClient Services

Next *

Eworks

BRANDSaaS Building ServicesBrand IdenityBrand StrategyDesign SystemTOV

PROJECT