MotionBrand strategyVision + valuesBrand identityUX + UI DigitalCampaigns

Polkadot

the first polkadot app

ClientPolkadot

SectorBlockchain Crypto

ProjectDigital Experience

Polkadot wanted to rethink how people experience technology beyond the big tech platforms. We designed and delivered the world’s first Polkadot app, shaping intuitive journeys across onboarding, wallet and community features to make Web3 feel accessible, usable and empowering.

Onboarding journey

The onboarding journey here was unique, as it required several steps to ensure anonymity. Our UX thinking shaped a seamless and engaging process.

The wallet

The wallet feature had to feel as ownable as the rest of the experience put together and bring tangible value to its contents.

Unique look + feel

Like the Polkadot brand, the styling of this app experience felt like no other. We reimagined familiar design patterns, ensuring that the app architecture allowed users to explore at every step.

Motion

As part of the project, we revised the hero logo animation for the brand to convey connectivity and exploration. This formed a core part of the app welcome experience and set the tone for the wider experience.

We directed users to the app experience and set the tone for a truly unique user experience.

Animated illustrations

A suite of animated illustrations allowed us to convey user requirements and key steps to membership through dynamic visuals that built on the brand language.

SPECIAL THANKS.

"An invaluable strategic partnership where powerful creative directly enhances our bottom line."

Making Web3 feel accessible, usable and empowering.

Carl RegroveUI Design
James GillenUI Design
Liam DeanUI Design
Joseph HutchinsonCopywriter
Gareth WallBrand Design

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