MotionBrand strategyVision + valuesBrand identityUX + UI DigitalCampaigns

CVS Vets

Healthy pet club.

ClientCVS Vets

SectorVeterinary / Pet care

ProjectBrand Idenity, Brand Strategy, TOV

Our client CVS Vets challenged us with creating a clearer, bolder identity for Healthy Pet Club. Their flagship pet care service should be a no-brainer health care plan for pet owners and we needed to make the value of the product impossible to miss. Sometimes, it’s not the product that needs to change. It’s how you present it.

BRAND PLATFORM

'Your pet's health, planned' - an easier way to manage your pet’s care.

LAUNCH CAMPAIGN

We built a new brand strategy, playful visual identity and a launch campaign around core benefits.

CLEAR MESSAGING

New messaging creates simplicity around the offer. Better long-term health for your pet.

Healty Pet Club is an ally for pet owners - a plan that works with you over your pet’s lifetime:

GREAT TEAMWORK.

“Our team worked tirelessly to produce something with real cut through in this sector. It's a joy to behold."

Sometimes, it’s not the product that needs to change. It’s how you present it.

Carl RedgroveBrand Design
Kieron WeedonStrategy
Gareth WallBrand Design
Joseph HutchinsonCopy
Katie ClarkeClient Services
Nicola ThompsonBrand Design

Next *

Animed

CAMPAIGNPet Care / RetailMulti-channel Campaign

PROJECT