MotionBrand strategyVision + valuesBrand identityUX + UI DigitalCampaigns

CVS Vets

for pets, for life

ClientCVS Vets

SectorVeterinary / Pet care

LocationBrand Idenity, Brand Strategy, TOV

CVS Vets needed to feel more modern and approachable, without losing decades of trust.  We started with a simple truth – pets aren’t just pets anymore, they’re family – and shaped a brand platform that positions CVS as a caring partner at every stage.

Clinical and human appeal

The brand sits in the sweet spot between clinical expertise and passion for all things pets. A human understanding of pets owners, and the connection they have with their beloved pets.

Brand ecosystem

The identity lends itself well to digital use, and long term growth across the CVS Vets digital ecosystem. A full suite of marketing assets that live in an accessible space for team wide access.

National vs local

Leveraging the gravitas of being a national group, while maintaining a compassionate relationship with pets and pet parents in villages, towns, and cities across the country.

Colour palette

Vibrant and uplifting. Bold and eye catching. It jumps off the page and instantly puts you at ease. The range of colours represents personalisation and the uniqueness of each pet.

A flooded sector

This identity needed to make pet parents take notice of CVS Vets. Memorable and recognizable over and over again. In practice and on the go, across all touch points and communications.

How will we show up online, on devices, and in practices?

Hero photography

At a hero level we explore the way we see pets. The dynamic angles we use to bring pet visuals to life are what sets the photography apart. We capture pets and all their personality in a totally unique way that brings bags of life to your content.

SPECIAL THANKS.

“I have never seen such a huge standing ovation for a piece of work. Everyone is desperate to get their hands on this new brand and use it."

The partner that’s always here to support them.

Carl RegroveBrand Design
Gareth WallBrand Design
Sarah FlemingStrategy
Joseph HutchinsonCopy
Emma DurganCopy
James Shih-GillenUI Design
Nicola ThompsonBrand Design
Sam BevingtonAnimation
Jim GlodkowskiUX Architect

Next *

Animed Campaign

CAMPAIGNPet car / RetailMulti-channel Campaign

PROJECT