Mike Etheridge Creative director wreel collective

Mike. Founder of Wreel Collective.

"Our vision is to bring excitement, help, and wonder to peoples lives through digital centric brand experiences."


Mike Etheridge, a Creative Director who has worked with amazing brands across the world. Both independently and leading teams at some of the best agencies around.

Working in senior roles at agencies of all shapes and sizes in the UK, US and Australia gave him insight into the good, the bad, and the ugly of some of the top agency models. This formed the idea of a different approach. Below are some of the brands he has had the privilege to work with.

"We wanted to create something unique. Our amazing team of people are pioneering new ways of working with clients to produce powerful engagement for top brands."

Creative direction leadership digital design UK

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